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Why The Louis Vuitton Monogram Remains An Icon

From its origins to the modern wardrobe, discover why one of fashion's most recognisable signatures has endured for generations.

Louis Vuitton Monogram canvas bag, close-up detail

First introduced in 1896, the Monogram canvas was designed as a signature no counterfeiter could easily replicate — and, more than a century later, it remains one of the most recognised patterns in the world.

Its endurance lies not just in recognition, but in versatility. From the traveller’s trunk to the everyday crossbody, the Monogram has moved fluidly between eras without ever feeling dated — a rare feat for any design.

For the considered collector, a Monogram piece is less a trend purchase and more an entry point — a first icon, chosen for its ability to outlast whatever comes next.

Some signatures fade with the season. This one became a language of its own.

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